{"id":4666,"date":"2014-12-18T10:00:48","date_gmt":"2014-12-18T16:00:48","guid":{"rendered":"https:\/\/www.coleparmer.com\/blog\/?p=4666"},"modified":"2020-07-31T15:12:57","modified_gmt":"2020-07-31T21:12:57","slug":"measuring-color-accurately","status":"publish","type":"post","link":"https:\/\/www.coleparmer.com\/blog\/measuring-color-accurately\/","title":{"rendered":"Using Proper Instruments to Measure Color Accuracy"},"content":{"rendered":"<p>Are you seeking consistent and reliable color measurements? Maybe you need a <a href=\"https:\/\/www.coleparmer.com\/c\/colorimeters\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">colorimeter<\/a>.\u00a0For foods, graphics, paints, and any product that relies\u00a0on color accuracy, this measurement is crucial. Off-colored water is not appetizing. Logos shaded incorrectly influence brand identity.<\/p>\n<p>Hue is the actual color (red, orange, green, etc.) while chroma (saturation) is the vividness or dullness, and lightness is the degree of light. To reproduce a color accurately, find out these three attributes.<\/p>\n<p>Reflectance meters are portable and ideal for a quick pass\/fail decisions in a production environment. They assess color quality control for:<\/p>\n<ul>\n<li>Corporate logo standardization<\/li>\n<li>Graphic arts testing of inks and control of printed colors<\/li>\n<li>Standardizing paint colors, plastic colors, and cosmetic colors<\/li>\n<li>Printing on textiles, packaging materials, and labels<\/li>\n<li>Color-finishing foods, clothing, pharmaceuticals, and more<\/li>\n<\/ul>\n<p>Transmittance meters are used to measure color to standardize:<\/p>\n<ul>\n<li>Beverage color, cooking oils, and more<\/li>\n<li>Water color<\/li>\n<li>Chemical finishes<\/li>\n<li>Petroleum product colors<\/li>\n<\/ul>\n<p>To maintain color consistency, use colorimeters or spectrophotometers. These units can measure reflectance or transmittance and avoid subjective color comparisons due to human error.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you seeking consistent and reliable color measurements? Maybe you need a colorimeter.\u00a0For foods, graphics, paints, and any product that relies\u00a0on color accuracy, this measurement is crucial. Off-colored water is not appetizing. Logos shaded incorrectly&#8230;<\/p>\n","protected":false},"author":20,"featured_media":11818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13,24],"tags":[348],"class_list":["post-4666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage","category-for-the-lab","category-water-sampling","tag-color-meters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Color Accuracy Made Easy with These Instruments<\/title>\n<meta name=\"description\" content=\"Seeking consistent color measurements? For many industries, this measurement is crucial. Read what instruments can help you measure color accuracy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coleparmer.de\/blog\/measuring-color-accurately\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Color Accuracy Made Easy with These Instruments\" \/>\n<meta property=\"og:description\" content=\"Seeking consistent color measurements? For many industries, this measurement is crucial. Read what instruments can help you measure color accuracy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coleparmer.de\/blog\/measuring-color-accurately\/\" \/>\n<meta property=\"og:site_name\" content=\"Cole-Parmer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/antylia\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-18T16:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T21:12:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.coleparmer.de\/blog\/wp-content\/uploads\/2014\/12\/liquid-color.jpg?fit=300%2C135&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"135\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cole-Parmer Blog Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@antylia\" \/>\n<meta name=\"twitter:site\" content=\"@antylia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cole-Parmer Blog Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Color Accuracy Made Easy with These Instruments","description":"Seeking consistent color measurements? For many industries, this measurement is crucial. Read what instruments can help you measure color accuracy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coleparmer.de\/blog\/measuring-color-accurately\/","og_locale":"en_US","og_type":"article","og_title":"Color Accuracy Made Easy with These Instruments","og_description":"Seeking consistent color measurements? For many industries, this measurement is crucial. 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